Randazzo Capital Management Brand Identity

For this project, my client wanted a logo and brand identity for the capital management firm he was opening up. The client communicated he wanted a logo that was simple but bold that communicated his firm being established, professional, but not stuffy and boring. After a few rounds of concepts, the client decided he loved this direction, especially the colors, using blue to communicate a sense of trustworthiness and professionalism, but with a complimentary splash of orange to show his vibrant, personable side as well as a subtle nod to his firm being based in Orange County.