The Tipsy Chip Brand

The Tipsy Chip is a grassroots gourmet nacho pop-up in Fullerton, CA. They specialize in the finer things in life: the best dang nacho recipes you’ll ever have paired with a rotating menu of craft beers.

They asked if I could create a logo to work on brand recognition that could be used on social media, as well as aprons they were making for their crew. I also created a custom pattern for them that they could use for printing on nacho paper liner to add a little extra flare to their customer’s experience.


As much of their presence and advertising would be done on Instagram, I suggested we develop a social-media friendly menu system where people can preview their current recipes. By encouraging guests to see their current menu on Instagram, we hoped to drive more traffic and followers to their page.